Wildfox Couture LA

Wildfox Couture LA

Sub Title


Downtown, Los Angeles USA


2011 – Present

Popstore was commissioned by Wildfox Couture to design the interior of the Wildfox flagship showroom in the famous rag-trade specific Cooper Building in Downtown, Los Angeles. The Showroom design is used as the template for their retail DNA for retail rollout around the world. In keeping with the personality of Wildfox, Pop Store created a playful space that blurs the lines between retail and theatre. French and vintage inspired fixtures accompanied a clean white and pink palette. Accessories included vine wrapped swings, dress up boxes and luxury fabrics adorned with silk flowers. Projects using the template include: Bloomingdales Flagship 3rd Ave New York, Harrods London, Wildfox Stores LA and Leeds.