Whiteleys Pop-Up Project


Whiteleys Pop-Up Project

Pop Up Store

Location

London, UK

Year

2011

Pop Store has worked with many brands, either new to retail, or new to specific regions, wanting to test the waters of the market before committing to permanent stores.

London’s historic shopping centre Whiteleys, approached Pop Store to create the first ever ‘Pop Up Floor’ in a Shopping Centre. Pop Store hand-picked various brands for the project, managing the design and build of the stores, as well as running the stores operationally.

The pop up store line up included Frost & French; the celebrity brand owned by Sadie Frost & Jemima French as well as US brand Junk Food, the first stand alone store for Junk Food in the world.

The stores were very successful and were key to securing permanent shops within the centre, helping future lettings.