Underground


Underground

Retail Design

Location

Soho, London UK

Year

2012

Pop Store designed and built the first store for independent shoe company Underground on Berwick Street, SOHO London.

A striking palette of black and white was used throughout the store. Using white as the background canvas; black sharply contrasted in different finishes and textures throughout the store.

A matt black timber floor, black quilted satin counter and black stained timber shelves create tone on tone. The modern lighting structure, a network of exposed fluorescent lighting reflects the fluorescent lighting within the glass window dais.