Red Bull Notting Hill Carnival

Red Bull Notting Hill Carnival

Event Design


London, UK


August 2012

Since 2007, Red Bull Music Academy has hosted the most exclusive party at the annual Notting Hill Carnival. With over 200,000 applicants, only a lucky 2,000 get hold of a balloted ticket to enjoy world class acts and complementary food and drinks.

Red Bull Music Academy approached Pop Store to theme and design the event space underneath the A10 and next to the Hammersmith and City Line in London. Pop Store sourced all furniture, props, and dressed the VIP area, the stage and main party area. Along with a group of London graffiti artists, the team designed the party to celebrate 50 years of Jamaican Independence. The Jamaican themed, colourful interior included giant gold palm trees, painted skulls, a special 30ft wooden Jamaican flag that stored ‘Get Free’ armbands, fabric flamingos and Major Lazer sunglasses.

In addition, Pop Store designed and sourced thousands of theme related giveaways.