One Direction


One Direction

Pop Up Store

Location

Trinity, Leeds UK

Year

2013

Pop Store opened the UK’s first ever 1DWORLD in Trinity Leeds, to a queue of 1000 screaming fans. Employing 20 staff, Pop Store managed location sourcing and negotiation, design and build, staffing and overall store management.

The store ran for a month and sold official and special edition 1D merchandise. The opening weekend saw 15,000 fans attend and the store continued to be a huge success throughout its trading time.

On national news and radio, the store created unprecedented attention and revenue for a pop up store in the UK.