NBA London Office

NBA Head Office

Corporate Design


Covent Garden, London UK



The United Kingdom extension of the global sports and entertainment brand, the National Basketball Association (NBA) approached Pop Store to creative direct the design of their new 10,000sqft office in Covent Garden, London.

Working closely with key UK executives to best ascertain the company’s needs, Pop Store designed an office that was both functional as well as fully flexing the NBA’s brand identity by creating a space that had all things basketball at its heart.

The central feature revolved a Client Experience Area that has the exact markings and dimensions of half a full sized NBA basketball court flooring. Bespoke basketball inspired lighting features were designed in each of the Meeting Rooms together with vinyl applications in each room.

The office design needed to be future-proofed with the ability to add additional personnel as and when required.