Infiniti Red Bull Racing


Infiniti Red Bull Racing

Hospitality Suite

Location

Worldwide

Year

March 2013

Formula One’s Infiniti Red Bull Racing approached Pop Store to design a revolutionary hospitality solution for their Paddock Club to be used at 14 of their Formula1 races around the world on the 2013 Circuit.

Pop Store designed and produced two kits that when combined, is able to host 500 guests. The kits consist of custom-built GRP illuminated bars and DJ desk, Reception desks and lobbies, luxury soft seating areas, leather media walls and Bleacher Seating and a variety of dining furniture options – and all to fit within a series of shipping containers.

Pop Store created a hospitality suite that takes its inspiration from a modern Members Club. Luxury fabrics and designer furniture sit next to aerodynamic handmade bars, big screens and luxury stadium seating.

The Infiniti Red Bull Racing Hospitality Suite is used by senior Formula 1 personnel to showcase the sport to visitors and guests attending each race. Since its implementation, the Suite has seen a 50% increase in ticket sales.