Evans


Evans

‘Style Your Shape’ Roadshow

Location

UK Wide

Year

2012

Pop Store was commissioned to design and build a promotional stand that travelled round the UK for the Arcadia brand, Evans.

Pop Store managed all the creative for the road show through to logistics and delivery of the campaign.

The campaign created by Pop Store was named “Style Your Shape, Shape Your Style” and encouraged shoppers to visit the stand and discover their true body shape and clothes best suited to their shape.

The stand was a huge success. Sales increased in neighbouring stores and online. In addition, invaluable marketing and customer data was captured during the event. The analysis of this helped to form future marketing campaigns and led to changes to the size production ratios brand-wide.

Social media interaction with the brand and fan size increased.

The road-show campaign tagline “Style Your Shape, Shape Your Style” has since been used as one of Evan’s main marketing tag lines across various formats, including the Evans YouTube channel.