Popstore Loves

Campaign – Mademoiselle – Chanel

Blake Lively for Chanel’s Mademoiselle campaign – your first look! Following all those will-she-won’t-she attend the Chanel show rumours, Blake Lively landed in Paris over the weekend to unveil her first designer campaign for Chanel’s Mademoiselle handbag line. At a dinner hosted by Karl Lagerfeld, the Gossip Girl starlet caught up with WWD to talk all manner of things, including why she isn’t interested in launching a fashion project of her own. Blake says of the project – “I have such a respect for fashion and such an appreciation for it that if there are people like Karl Lagerfeld out there designing, who am I?” she asks. “I want to bow down to them and be a representative for them if they’ll have me” Take a look at the happenings behind production and an example of the finished ad featuring Blake…

Campaign – Loudres – Material Girl

It was a mere month ago when we were told Kelly O would be taking over Stroppy Taylor Momsen as the face of Madonna’s Material Girl label. Now those ads for Macy’s have been revealed with Osbourne looking ever-so ’80s and edgy. The fun and funky campaign sees the reality-star-turned-TV-presenter modelling cropped bustiers, high waist shorts, denim jackets, overalls and floral frocks. Photographed in Manhattan’s East Village neighbourhood, Kelly says: “I take so much of my style from Madonna in the ’80s and I really admire how Lola dresses and that she stays true to herself.” We hope this collaboration goes without a hitch and doesn’t cause any ‘fall-outs’ between Madge and Kelly’s ma… you never know with this lot. Check out the hot Kelly O in the new ad campaign…

Pop Up Shop – Vienna – Adidas

Location: Suite 725 at the Le Meridien Hotel in Vienna Date: March 2011 – April 2011 Vienna hosts pop- up collaborations for Adidas. Jeremy Scott’s already classic ‘wings sneakers’ for the Spring / Summer collection were displayed with pride as were the epic teddy bear trainers by Scott. Collaborations with artists and heroes such as Kazuki Azuma and Ian Brown were also showcased at this fantastical boutique. Our favorite item? The leopard wedges… J’adore!

Pop Up Shop – Paris – Colette & Chanel

Location: 336-340 rue Saint-Honoré, Paris Date: March 1st 2011 – March 10th 2011 From March 1st to 10th, two legendary addresses in the world of Fashion – CHANEL 31 rue Cambon and COLETTE 213 rue Saint-Honoré – will be blending their creative talent to open an ephemeral boutique at 336-340 rue Saint-Honoré. Stretching over 200 m², the boutique is set in the industrial surroundings of a former garage turned into a giant living display space. The pop-up ‘love-in’ between a French house like Chanel and Parisian boutique Colette might sound like a odd coupling but Colette’s creative director Sarah Lerfel can be relied upon for being pretty much spot on when it comes to gauging synergies and collaborations hence why there’s always SOMETHING interesting going down at Colette during fashion week, hence why in general, there’s always a horde of people gathered in and around the eponymous boutique. The happenings at this particular ‘pop-up’ celebrate unusual pairings and atmospheres that have similar juxtapositions to the way the Chanel pieces are styled in-store fusing new and old. Handbag customization and harpsichord performances are all integral features at this beautifully mixed up store.

Pop Up Shop – Melbourne – Arndorf

Location: Melbourne, Australia Date: February 2011 – 3 days only Aussie design studio Edwards Moore have put together something a little special for mini fashion brand Arnsdorf in Melbourne. Popping Up for three days only, this store was cultivated by 154 pairs of tights fastened to the walls and hosiery strung up every which way, creating a massive, silky web that looks like it was spun by Spiderman himself. This is a wonderful example of today’s quick fix design and shows how some of the quirkiest ideas can transform into a tapestry of interior brilliance!

Pop Up Shop – London – Pretty Polly & Henry Holland

Location: knightsbridge Green

Date: February 2011 – 6 Weeks Only

Check out how our friends Pretty Polly & Henry Holland used some of Pop Store’s fixtures and trinkets to give their ‘Legs 11’ pop up store an extra twinkle. Located in Knightsbridge Green, this is the first time Holland and Pretty Polly have been sexing-up pins under one roof! This is a fleeting union and if you want to get your exclusive pair of leg wear… head down now, the clock is ticking.

Pop Up Store – London – Edition

    Location:  Newburgh St, London Date: February 2011 – Open for a limited period   It seems like so long ago that we first started talking about our exciting new designer concept ‘Edition’, but finally the launch is almost upon us. You’ll be able to shop the brand new diffusion ranges from Jonathan Saunders, Preen and Jonathan Kelsey at Debenhams from Monday 14 February, but if you’re near to London and fancy a sneak peek then head to the Edition pop-up shop which opens this Thursday. The pop-up store will be open for a limited time at 8 Newburgh St, London, W1F 7RJ. Just off of London’s Carnaby Street and open during London Fashion Week, the Edition store is the perfect spot for shoppers to get their hands on pieces by some of fashion week’s hottest names – but at high street prices. The pop-up interior will have a boutique feel in black and white with painted vintage furniture. One wall has been reserved for visitors to leave their mark – shoppers can be photographed with their purchases and have them added to the wall with a message or recommendation to others.

Campaign – Vive La France – Wildfox

[vimeo http://vimeo.com/19530316] Wildfox have once again delivered an amazing lookbook, this time inspired by Marie Antoinette for their Spring 2011 collection.  Photographed by Emir Eralp, Styled by Emily Faulstich, Kimberley Gordon, Meredith Leyerzaph, featuring models Jennifer Pugh, Naty Chanbanenko, Daria Zhemkova and make up by Carlene K the lookbook is the “Untold Story of Miss Antoinette and Her Sisters.”

Pop Up Store – Birmingham – Pop Store

Location: Bullring, Birmingham Date: July 2010 – January 2011 We held a blogger’s Night on Thursday 23 September at our new POPSTORE at the Bullring in Birmingham. This chap was photographed by superblogger Über Brum sporting one of our USB jewellery designs by Defy Mafia. There are many more pictures where this came from and we will put them up very soon to tantalize your fashion taste buds. We would like to thank those of you who attended the event and hope you all enjoyed the POP STORE experience.
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